Back in 2007, Lee Burridge had a dream.
Jaded by the minimal techno dominating the underground dance music scene, he sought a silkier style of house. He began compiling mixes in this style, filling his cup simply by sharing them with friends.
It wasn’t until years later that the first All Day I Dream party came to life on a Brooklyn rooftop in 2011. Burridge played open-to-close for eight hours, giving people a taste of the visceral melodic house music that was taking over his world. Beyond the music, he envisioned All Day I Dream to be an immersive experience focused on flowing, natural elements rather than gritty metallic constructs and jarring strobe lights.
Over a decade later, that vision has not only become a reality, but also a global phenomenon piercing the hearts of electronic music fans all over the world. From hosting events on the idyllic sands of Dubai to the dance music mecca of Ibiza, the All Day I Dream brand is synonymous with breezy day parties soundtracked by subtle yet emotive house music.
All Day I Dream founder Lee Burridge.
With at least three events each year, New York remains All Day I Dream’s “spiritual home base.” Recently, the brand returned to the Brooklyn Mirage on June 4th for a sold-out season opener on a warm Sunday afternoon.
Meticulous venue selection and bespoke production are All Day I Dream’s cornerstones, and the sprawling open-air oasis of the Brooklyn Mirage is the perfect backdrop for the brand’s day parties. At the venue, a bright blue color palette dominated the dancefloor. Floating lanterns, flowing fabrics, glowing pillars and a cozy, dome-shaped DJ booth transformed the venue’s visual atmosphere into a quintessential All Day I Dream experience.
Burridge played a sultry, two-and-a-half-hour sunset DJ set to a crowd of over 5,000. The rest of the day’s lineup included some of All Day I Dream’s most seasoned artists, like Lost Desert, Roy Rosenfeld and Death On The Balcony.
Community and “magic” are All Day I Dream’s driving ideals. According to Burridge, roughly 60 people have met their partners at the brand’s events and there have even been two proposals in the DJ booth. The warmth and openness of its crowds is one of its biggest draws, and was a strong presence among the thousands of people that flocked to Brooklyn Mirage for the show.
The real treat, however, was an impromptu back-to-back performance by Burridge and Rosenfeld, which went well past the event’s expected end time on Sunday. Deep, groove-laden tunes like Simon Vuarambon’s “Afrika” and Dee Montero’s “Freedom” defined the set while moody tracks like Mandar’s “String Theory” provided softer, more reflective moments on the dancefloor.
For a taste of the wonderland of All Day I Dream’s Brooklyn Mirage 2023 takeover, here are 10 striking photos from the event.
The calm before the storm.
An up-close look at the ornamental pillars on the dancefloor.
Whether you’re dancing on the floor or hanging on the balcony, All Day I Dream’s production is a sight to see.
Tiny bubbles, floating lanterns, and hanging florals paint a dreamy picture.
Lanterns come to life as the sun comes down.
Bright visuals bounce off the fabrics that line the top of the dancefloor.
An indoor chill-out lounge for moments of respite.
A striking view from the back of the dancefloor.
Brooklyn Mirage’s massive video wall lit up with All Day I Dream’s colorful visuals.
Lee Burridge and Roy Rosenfeld perform together to close the night.