Image credit: Complexity
GameSquare Esports, the parent company of North American esports organisation Complexity Gaming, has announced an agreement with social entertainment platform Buddybet.
As a result, Complexity will conduct an advertising campaign that features ‘leading talent’ across a number of activations starting in December.
The campaign includes coverage across Complexity’s social media channels in addition to four live broadcasts named the Buddybet Gaming Challenge that will take place in the first quarter of 2023. According to a release, the broadcasts will ‘highlight Buddybet’s social entertainment platform.’
Esports Insider has teamed up with the University of Warwick for ESI Next Gen. To find out more, click here!
Justin Kenna, CEO of GameSquare, spoke on the deal: “Buddybet is an innovative platform that let’s friends challenge each other in a fun and social app.
“Partnering with Complexity showcases the depth of our product offering and the creative approach that GameSquare’s vertically integrated platform can provide to brands seeking to connect with gaming and esports fans. We are perfectly positioned to meet the needs of innovative, leading, and emerging brands.”
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.